Writers wear many different hats throughout their careers. They function as not only the writer and primary editor, but often take part in marketing their creations through social media and personal networks.
However, exclusively relying on social media websites, such as Facebook and Twitter, may not be enough.
No matter what the ultimate writing goal is, maintaining a professional website can prove to be a powerful weapon in any writer’s arsenal for several reasons.
- Establishing an online presence is invaluable to all professionals in today’s world, but especially for those who work for themselves or are just starting out. Since writing careers are akin to small businesses, it is important to let potential contacts (readers, agents, publishers, etc.) know that you exist and make it easier to find you.
- A professional website is a prime self-marketing tool. It doesn’t matter what type of writing you do, you need to market yourself and your work. A website is a great place to showcase writing samples in an online portfolio, provide professional contact information and show potential employers that you take your work seriously.
- Websites allow you to not only find an audience for your work, but they can be used to create professional contacts. Enough website followers may garner interest from organizations, businesses or important individuals in the writing world itself. Audiences will keep your name out there, and business contacts can lead to further success.
- Maintaining a website holds you accountable for your own career. There is little benefit to turning back once a commitment has been made. It is hardly ever wise to break the promise of content to your audience, regardless of its size. A consistent writing deadline can be a great driving force against the struggle to achieve formidable writing goals.
Unsure where to start? Here are some great resources you can use to create the website that is right for you: